The site explores the British relationship with tea, specifically in a crisis. It includes a research paper conducted with City University and a dynamic map of tea-related tweets tying into a competition to win a bespoke tea blended especially by master tea-blender, Alex Probyn.
Like Skindividual, this has been another brilliant job to work on - bringing so many design disciplines together (brand, print, digital, product, illustration, interaction etc.) into a holistic outcome has made this kind of project you hope to get over and over. An excellent team effort all round, but must give a special mention to our developer Jono Brain for getting knee-deep into the Google Map and Twitter APIs to pull this out of the bag, and for being a thoroughly helpful guy.
The Tea:
The Tea_robot:
